Pu’er to hold 1st specialty coffee expo

The First Pu’er International Specialty Coffee Expo will be held in Pu’er City, China’s largest coffee-growing region in southwest Yunnan, on January 29-31.

The professional and market-oriented expo represents an opportunity to experience the coffees of Yunnan Province and engage with international coffee-industry leaders, producers, roasters, and baristas. 

A landmark specialty coffee forum will be held concurrently during the expo, where Chinese and overseas coffee professionals will share knowledge on global coffee trends, best practices, quality, pricing, marketing, and more.

Confirmed speakers at the forum include Jose Sette with the International Coffee Organization, Ric Rhinehart with the Specialty Coffee Association, David Roche with the Coffee Quality Institute, and Ted Lingle with Yunnan International Coffee Exchange, the expo organizer.

With a coffee growing area of 52,600 hectares, Pu'er produces more than half of China’s coffee total. Most Pu'er coffee is exported to over 30 countries and regions, including the United States, Germany, France, Japan, South Korea, Saudi Arabia, and others. 

Reporting by Zhu Dongran; trans-editing by Wang Shixue