Accurate measures help boost Yunnan’s tourism recovery

An Asian elephant interracts with tourists at the Yunnan Nationalities Park in Kunming

Since the beginning of 2022, Yunnan province has introduced a series of measures to help restore its cultural and tourist industries. So far, results have been seen on the aspects of tax cuts and fee reduction in particular.

Approximately 1.5 billion of taxes and fees in relation to tourist industry have already been reduced by the end of August, which contributes to the stability of tourist market and creation of job opportunities in Yunnan as a whole.

This year, Yunnan has implemented as many as 33 measures concerning the recovery and further development of tourism. In order to stabilize the market and boost consumption, a total of 240 million yuan of quality deposits had been returned to different travel agencies in the province, and 155 million yuan had been distributed to citizens and tourists in the form of travel coupon by August 31.

Meanwhile, Yunnan province had employed 84.46 million yuan to subsidize enterprises of different kinds being involved in the tourist industry, aiming at easing their pressures and bringing their businesses back to the track as soon as possible. Measures having been taken also include, for example, cutting the ticket prices of scenic spots across the province.

According to an official from the Yunnan Provincial Department of Culture and Tourism, the province has made a good balance between the prevention of COVID-19 pandemic and its socio-economic development since the start of this year; effective control of the pandemic has made way for the recovery and growth of Yunnan’s tourist market ahead.

According to a report, Yunnan received 534 million tourists from both home and abroad between January and August of 2022. A total of 606.7 billion yuan was generated, which is 16.6% more than the same period of last year. During China’s National Day Holiday from October 1 to 7, Yunnan was visited by 19.89 million tourists, with a tourist income of 13.62 billion yuan.

Reporting by Zi Qiang and Yan Yong; trans-editing by Wang Jingzhong; photograph by Yang Zheng (Yunnan Daily)