2022 CITM: Beautiful Nujiang, Diqing await you in NW Yunnan

The 2022 China International Travel Mart (CITM) will be held in Kunming, Yunnan province from July 22 to 24.

Starting on July 13, the CITM news releases will focus on the 16 prefectures and cities around Yunnan, presenting their natural beauty, folk customs and growth in cultural tourism.

Today, let’s take a closer look at Nujiang Lisu autonomous prefecture and Diqing Tibetan autonomous prefecture in northwest Yunnan.

Nujiang’s beauty lies in valleys, wilderness

Located in the northwest of Yunnan, Nujiang is the only Lisu autonomous prefecture in China.

At present, Nujiang has two national parks for wetland or forest.

The Nujiang River is an outdoor paradise for extreme sports enthusiasts worldwide, and it’s a golden waterway for global kayakers.

Aiming to be a world-class canyon tourist resort, the prefecture sees cultural tourism as the pillar for its economic and social development, underpinning local efforts in poverty alleviation and rural revitalization.

It will further cooperate and exchange with the outside world, building up the Dulong cultural tourist zone, the Bingzhongluo holiday resort, the Nujiang international kayaking base and others.

Diqing’s golden brand of Shangri-La

Diqing Tibetan autonomous prefecture is rich in resources for cultural tourism.

It's home to unique snow mountains, glaciers, alpine meadows, virgin forests, rivers and canyons.

The prefecture has created four famous tourism brands of Shangri-La, Three Parallel Rivers, the Meili Snow Mountain, and the Ancient Tea-Horse Road.

"Shangri-La of the World" has been appealing to global travel enthusiasts.

Diqing has planned the three-year actions for high-quality growth of tourism. It will carry out 10 major projects.

The projects are scenic-area upgrade, supporting facility for hotels, culture-tourism integration, tourism innovation, doubling players of tourist market, extension of tourist value chains, smart tourism and weak links in tourist facilities, tourism promotion, strengthening brands, and talents introduction.

Also, the prefecture will join hands with business in marketing activities that involve eating, lodging, trips, sight-seeing, shopping and entertainment. Discounted air tickets and scenic-area tickets, as well as travel vouchers, will be offered to more tourists.

By Gateway reporters