2022 CITM: Enjoy tea fragrance in Puer and Lincang

The 2022 China International Travel Mart (CITM) will be held in Kunming, Yunnan province from July 22 to 24.

Starting on July 13, the CITM news releases will focus on the 16 prefectures and cities around Yunnan, presenting their natural beauty, folk customs and growth in cultural tourism.

Today, let’s come to the cities of Pu'er and Lincang in southwest Yunnan, looking into their unique charm of tea tourism.

Dipping into tea sights in Pu'er

In summer breeze and bird songs, the Pu'er tea gardens are presenting good sights, inviting in tourists who came for the source of teas and origin of the Ancient Tea-Horse Road.

Located in southwest Yunnan, Pu'er city has the best ecology on the Tropic of Cancer. Because of its tea variety and culture, it’s known as "Chinese tea city".

Putting together tourism and others over the years, Pu'er has integrated eco-tourism into the tea industry.

It paid efforts in tea sources, tea-art experiences, manor vacationing and health tourism, while having the Pu'er tea festivals and contests.

By branding the "Pu'er organic tea", the city has seen progress in tea-tourism integration.

Also, it is applying for the world-heritage title for Mt. Jingmai ancient tea forest, branding local tourism with tea culture.

Enjoying tea fragrances in Lincang

As watershed of the Pacific Ocean and the Indian Ocean, Lincang city is like a green pearl on the Tropic of Cancer. It’s a center of the world’s tea trees and arts, as well as an origin of Pu'er tea.

The Shuangjiang Mengku ancient tea garden and culture project in Lincang has been listed as an agricultural heritage in China. Yunnan Black Tea is famous at home and abroad, together with the teas of Bingdao and Xigui.

Over the years, Lincang has fused tea into tourism, telling the tea stories and improving the quality of tea tours.

It rolled out three fine tourist routes: Lincang Tea Tour, Bingdao Tea Tour and Yunnan Black Tea Tour.

Research tours, rehabilitation services, parent-child tours, Banshan hotels and vacationing have been offered to more tourists.

In the first half of 2022, Lincang has invested around 2 billion yuan into 99 cultural tourism projects, a year-on-year growth of 125%.

Most of the projects are about tea-tourism integration, with their planning, investment inviting-in and commencement in progress.

Source: Yunnan Daily; Trans-editing by Wang Shixue