Derivatives of Wandering Earth II make a hit

By Gateway   |   Feb 20,2023   17:48:06

Many people went to the movies during this spring festival, restoring the lively atmosphere prior to the epidemic. "Wandering Earth II," China’s first science-fiction film, has followed by an audience of millions. The merchandising based on the film’s high-tech kits has also gone viral among movie fans.

Refrigerator stickers for 42 yuan, metal badges for 38 yuan, toys for 168 yuan, and blocks for 899 yuan... These are all peripheral products designed after the characters and sci-fi elements in Wandering Earth II. Many products are created by licensed producers and sold on e-commerce platforms. Some of them have been ordered by tens of thousands.

On Taobao’s izhongchou platform, one of Wandering Earth II derivatives created by three cultural companies get a fund of 100,000 yuan in one minute after its online debut and 100 million yuan in 8 days. This product received more crowdfunding than any other domestic film and television derivative product.

The popularity of Wandering Earth II’s derivatives proves the film plus cultural products business mode work well in domestic market, where resides the extraordinary potential for Chinese films.

Source: Guangming Net; trans-editing by Guo Yao

 

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